Lucas Smith
Head of Product Analytics, Hudl Lucas and his team are focused on enabling insights and measuring usage of those tools, in order to drive positive business outcomes for Hudl.
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About this speaker
Lucas Smith leads the Product Analytics team at Hudl, where they are on a mission to help every athlete in the world get the shot they deserve. Hudl offers a set of tools for teams, coaches, and athletes to capture, analyze, and learn from game video and data. Lucas and his team are focused on enabling insights and measuring usage of those tools, in order to drive positive business outcomes for Hudl.
Lucas has previously led Data Science and BI teams in the Transportation, Risk Management, and Digital Product spaces, working at and consulting with businesses from early stage startups to Fortune 250 companies. He is passionate about bringing product management principles to analytics so that his organizations and clients can more effectively enable internal and external teams to leverage data and inform decisions in highly uncertain situations.
